Monday, 15 March 2010 13:59

The Arts et Spectacles and Espace Musique home pages of Radio-Canada’s website now feature the AD4Stream widget, Nexio’s new Web 2.0 product. AD4Stream is a new, context-sensitive promotional tool which manages the whole value chain, from content targeting to content placement.

Nexio’s AD4Stream allows promoters to both promote and monetize their digital content and to generate traffic to their sites, while also setting up a viral community, thanks to social network software capabilities.  For advertisers, AD4Stream allows them to reach their target public thanks to the millions of songs featured in our catalogue (in partnership with Universal Music). “Our technology allows users to display brand advertising before listening to the music or between songs. By interacting with the widget, users are exposed to advertising messages while enjoying discovery of new contents, explains Benjamin Masse, Vice-president, Products at Nexio..

The AD4Stream widget is accessible at the following addresses:  http://www.radio-canada.ca/nouvelles/arts_et_spectacles/ and http://musique.radio-canada.ca/Accueil.html

About NEXIO
Established in 1994, Nexio Technologies is an enterprise that specializes in providing high level IT services and expertise, as well as in the development and implementation, on a world-wide basis, of advanced solutions for private and public sector organizations. Nexio is also dedicated to the development and optimization of innovative technological solutions that allow organizations to take full advantage of the Web 2.0’s huge potential. Based on its recognized competencies in both traditional IT and Web 2.0, Nexio’s objective is to help its clients generate profitable synergies between the various technological platforms – in full conformity with best practices.

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Media contact:

Nexio:
Benjamin Masse
(514) 798-3707 x2029